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TikTok’s growth has been exponential over the past year, allowing the platform to cement its place atop the social media landscape. Unlike Instagram, influencers on this platform have the unique opportunity to reach a tremendous number of users beyond just their following.
In 2020, I executed a TikTok influencer campaign for a global fashion retailer, securing five TikTokers from across the country to promote the brand's latest collection. Over 20+ pieces of video content were created for this campaign and the results were incredible:
